The effective use of social media can help a business reach its goals in terms of revenue, engagement, and lead generation. With the increasing number of users on platforms such as Twitter, Facebook, and Instagram, it is a no-brainer that marketers should always stay on top of the latest updates as well.

According to a forecast by eMarketer, the number of worldwide Twitter users by the end of 2021will be 299.5 million. As for 2022 and 2023, it will be 305.8 million and 311.7 respectively.

Facebook is also gaining more users every year. Another eMarketer forecast predicted the number to reach 1.87 billion by the end of 2021 and 1.93 billion by the end of 2022. As for the growth of Instagram, the forecast predicted that it would reach 909.8 million by the end of 2021 and 957.4 million by the end of 2022. 

While a business and its marketers can leverage the growing usage of these social media platforms, there exists techniques to go about the optimization of it. In this post, the Find Your Audience team provides tips on how to always stay on top of social media.

Social media is a way to maintain and foster great business-to-consumer (B2C) and business-to-business (B2B) relationships. However, there is a finesse that comes with it. For instance, a business should have a professional and experienced social media team to ensure that the content and posts being posted on Twitter is relevant to the target audience. This audience could be followers, customers, potential leads, influencers, and more. 

A business Twitter page should know who to tag in posts and which hashtags to use as well. Tagged individuals and hashtags should be relevant to the poster’s topic in order to encourage engagements. This is to ensure that there is enough audience reach for each post, increasing the value of what a business has to say or offer to customers and clients. 

In addition to staying on top of the latest social media hashtags and trends, a business should also encourage constant professional growth. This can be done through allowing social media and marketing teams to subscribe to informative updates in the form of email newsletters, guides, or even webinars. 

Constant learning does not only pertain to lessons on how to improve one’s familiarity with a particular social media platform, either. The aforementioned professional growth opportunities can inform a business about the best practices on Twitter, Facebook, and Instagram per the newest rules and regulations. Following outlined policies helps ensure that a business account would not get banned from social media. In turn, this can help with increasing brand reputation. 

A business can also participate in offline opportunities when it comes to staying on top of its social media game. Through events such as conventions and meetups, a business team can ask questions and receive feedback in-person. This gives them the opportunity to not only interact with industry leaders, but also have more in-depth conversations with them about growing industry trends.

Stronger B2B relationships can be fostered through these interactions as well, as meeting industry leaders in-person puts a face to a social media account. As for the B2C aspect to this, events that show customer appreciation can lead to new customers and audience segments. This is because event attendees can utilize their own influence on social media to inform others about a business and brand. 

Staying in-the-loop with social media can seem like a daunting task at first, however, with the right team, a company can take its B2B and B2C relationships to the next level while becoming one step closer to reaching its business goals. 

Find Your Audience helps clients do just that. In addition to thorough market research, the team specializes in social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Snapchat. From advertising services to campaigns that increase brand awareness and sales, Find Your Audience has the performance-driven results and experience to back clients up. 

To receive a detailed case study and begin improving your B2B and B2C relationships through social media, contact the Find Your Audience team at either 647-479-0688 or hi@findyouraudience.online.