Listen. You want the truth and nothing but the truth when it comes to the effectiveness of your B2B marketing strategies. So let’s have some real talk here.
When you think of the leading social media platforms, Facebook is always at the forefront of your mind. Following that may be Twitter, Instagram, and even Snapchat.
There are several reasons why these are known as the titans within the marketing industry. For one, their worldwide user base is nothing to scoff at. In fact, according to findings by eMarketer, the number of Facebook users worldwide reached 1.64 billion in 2018, which accounted for a massive 44.8% of internet users. Meanwhile, 2019 saw a total of 1.73 billion worldwide users, while 2020 and 2021 were predicted to reach 1.8 billion and 1.87 billion respectively.
In terms of worldwide Facebook user penetration, eMarketer found that Latin America took first place at 78.9% in 2019. Hot on its heels was North America at 60.4%. The Middle East and Africa were at 59.6%. These statistics refer to internet users who accessed their Facebook accounts via any device at least once a month.
When Facebook gets compared to other social media platforms, it’s on top of the scoreboard. With 1.73 billion worldwide users in 2019, it brought Instagram down to second place at 788.4 million. Snapchat and Twitter? They were at 293 million and 284.3 million respectively.
It’s therefore a no-brainer that businesses need their own Facebook page in order to keep up with their competitors. This is especially true for companies that deal with B2B clients.
However, a business owner cannot simply just set up a Facebook page willy-nilly and pray for it to be successful. There are specific techniques on how to create an effective company Facebook page.
Use Facebook to provide businesses value
Your business’ Facebook page should provide value to your B2B clients. Sure, you can just make a post about celebrating a seasonal event here and there, but that can be rather superficial. Remember that you are aiming to draw the attention of your current and potential B2B clients. These individuals are bombarded with information every moment of the day. Rather than just creating generic posts that don’t provide a lot of value, give your target audience material they want and need. This would help get their own jobs done easier and more efficiently. Materials can be in the form of how-to guides, white papers, and even examples of what makes an effective company brand book.
Use Facebook to share new marketing insights
Read a fantastic article about the current state of business? Saw a bunch of useful data that you think everyone should know about? That’s great. Now turn it into a comprehensive post that allows Facebook users to easily consume. With the help of a content writer and a market research team, you can ensure that the insights you’re putting out there are not only accurate, but up-to-date. By ensuring the information you’re sharing with current and potential B2B clients is relevant and new, you are instilling their confidence in you and staking your claim as an industry leader who understands the latest marketing trends.
Use Facebook to provide thought leadership
Along with being a leader who is always in-the-know about the latest and greatest trends, you would also do well to provide some thought leadership through your Facebook page. Thought leaders are individuals that businesses trust in terms of industry expertise and insights. They can answer the biggest and most pressing questions, as well as make their target audiences consider new strategies in the ever-changing marketing landscape. With the aid of a great writer and marketing team, you can get started on how to effectively provide great thought leadership to your clients and leads.
This advice only covers the tip of the iceberg when it comes to the truth about your business’ Facebook page and how you can make the most of it. The Find Your Audience team is always ready to leverage the latest statistics and deliver performance-based results to you. To take your Facebook B2B marketing to the level and obtain high-octane leads, choose us to be your marketing partner.
Call us at 647-479-0688. More of an email user? Then shoot us a message at firstname.lastname@example.org. We can’t wait to get down to business with you.