Business 101: How to Market Your Products on Etsy

For entrepreneurs, Etsy can be an effective e-commerce website to include in your business strategy. The platform allows you to list your products for customers to browse through and purchase, putting an emphasis on handmade items, vintage products, and craft supplies. They can pertain to a wide range of categories as well. These include, but are not limited to, for example, clothes, furniture, crafting tools, bags, handmade soap, and original artwork. 

However, there are ways to find more success while using the platform, and the first step is to understand your target audience well. By working with a team of professionals, such as Find Your Audience, to conduct through market research, you can receive detailed consumer profiles that would pinpoint exactly what they are looking for in a certain product. Equipped with this type of knowledge, you can also improve in the products themselves, drawing more customers in due to an elevated quality and brand reputation. 

In addition, by having a better understanding of your target market, you can create better item descriptions along with an improved tagging system. This would improve your search engine optimization (SEO) as well, allowing new and potential customers to find your store more easily and quickly. If you find it challenging to come up with the most effective product descriptions, then don’t be afraid to work with a marketing and creative team that can make the most use out of statistics and findings. 

Of course, being your own greatest cheerleader for your products can show customers that they can be confident in their purchases. Consider writing a blog post about your items and what makes them unique. To take this to the next level, you can also film a video about it and upload it onto YouTube, where subscribers and new audience members can get an idea of what you can offer them. Such videos can be as simple or elaborate as you need them to be, since it depends on the type of product you wish to promote and demonstrate to others. 

If you have an email newsletter with subscribers, then leverage that as well. For instance, whenever you have a new product in the works or coming out soon, you can mention it to your recipients. Such a strategy is great for loyal customers who enjoy your products and cannot wait to see what’s in store. Email newsletters may also foster a sense of exclusivity, allowing subscribers to be in-the-know about the latest items. In turn, this can improve both customer satisfaction and retention. 

The power of social media should not be forgotten, either. You can create a dedicated Facebook page for your Etsy store, promote your items on Instagram, or even tweet about exciting changes over on Twitter. Make sure that each promotional post fits well with their respective platforms as well. When it comes to Facebook, for example, a video can prove to be more effective than a paragraph of text. The same can be said for Instagram, where you can keep information and instructions simple and easy to follow. 

Exercising your entrepreneurial spirit by opening an Etsy store may be daunting and challenging at first, however, with the right tools, data, and information you will be able to achieve your goals. For a more in-depth consultation on how to improve your online business and get ahead of the competition, be sure to contact the Find Your Audience team at either 647-479-0688 or hi@findyouraudience.online.

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