Marketing 101: Surprisingly Valuable Lessons Business Can Learn from Overwatch

The world could always use more heroes, and businesses can always benefit from valuable lessons. Since it was first released back in 2016, Overwatch has become a game played by individuals worldwide. The game has a bunch of characters from which to choose, allowing teams to make careful selections and work together in order to achieve victory. Overwatch has also become an esport, where players duke it out against each other at a highly competitive level. For more casual fans, they enjoy the game by watching their favourite teams play or by battling it out against their opponents. 

There are several key elements to winning a match in Overwatch, and some of them can also be applied to businesses. This post will go over them and provide advice on what it takes to take a company to the next level. 

Communication is key

Communication is integral when trying to win a match in Overwatch. Talking with teammates and coming up with strategies for each particular map can be done using voice chat or by keyboard hotkeys. Understanding the reason behind a move and knowing when to charge forth or pull back allows for more focused gameplay as well, putting everyone on the same page and encouraging players to work together in pursuit of a common goal. The same lesson can be applied to business and marketing. During in-person meetings or video conference calls, make sure to pay attention to what each stakeholder is saying in order to respond accordingly and appropriately. Communicate the needs and expectations of your own business, too. To keep everyone accountable and ensure that all parties are on the same page, ensure that the meeting minutes get recorded as well. 

Timing is crucial

Timing is crucial in Overwatch. Whether it’s when a player has their abilities on cool down or when an opponent just popped their ultimate, being able to have good timing is the difference between winning and losing a match. The same philosophy can be applied to business when it comes to marketing campaigns. This is because the success of either a product or service launch can depend on the date, time, and even societal and economic climate. Bad timing that does not take customers and clients into consideration can result in revenue loss. In order to avoid any mishaps and issues, work with a professional team of marketers and researchers who are up-to-date with the world news. This would not only ensure that stakeholders will be satisfied, but also help maintain a good brand image.

Teamwork yields results

An Overwatch match cannot be won alone, so the ability to work in a team is a huge advantage. This requires players to have a shared goal and an understanding of the in-game mechanics required to reach that goal. Whether the map entails capturing a point or escorting a payload, teamwork is needed in order to succeed. For businesses, some large projects the efforts of various individuals are necessary in order to yield the best results. A team can involve writers, editors, graphic designers, and even marketers in order to get the ball rolling on projects. Ultimately, a group of individuals must be able to work together seamlessly. There are several ways to achieve this, and it can start with something as simple as team building exercises such as a session to break the ice or a corporate outing.

Everyone has their strengths 

In Overwatch, there are different playable characters who each have their own strengths. In order to win games, it’s integral to make the most use of these strengths and assign roles based on each player’s experience with them. If a team is full of individuals who play as damage per second (DPS) characters and there is no healer, then it may be in a tough spot against a team that has a tank and a healer fighting alongside and supporting each other. In business and marketing, there are talented individuals who have their own strengths, and being able to recognize them would allow a company to thrive in the long term. An effective way to figure out such skills would be through an interview and vetting process before workers get hired in the first place. Another option would be to communicate with the employees themselves.

Overwatch is a game enjoyed by people around the world, and there are surprisingly valuable lessons that a business can learn from it. By thinking about the ones discussed in this article, a company is one step closer to achieving its goals. The Find Your Audience team is also here to help clients along the way in pursuit of these goals. Through thorough market research, professional content writing, and graphic design services, Find Your Audience is able to develop customized business plans for clients everywhere. 

The team may be contacted at either 647-479-0688 or hi@findyouraudience.online.

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