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Business 101: What Star Wars Can Teach You About Good Business Practices

Whether you’re a fan of prequels, sequels, or the Disney version of Star Wars, the legendary series has touched the hearts of many viewers worldwide. Each one of the films encompass messages that can inspire the audience in countless ways. While artists could draw their favourite characters and authors could write fanworks, entrepreneurs can be inspired by the themes and incorporate them into good business practices.

In this post, the Find Your Audience team will show business leaders how they can take their company to the next level using important lessons highlighted in the Star Wars films. 

Hope finds a way

Like Leia Organa once said, “Help me, Obi-Wan Kenobi. You’re my only hope.” One of the key aspects of being a great business leader is to also have hope in your ventures. If a campaign or business idea does not yield the ideal results, then pick yourself back up again. This time, carefully go over what occurred with the previous idea and decide how to move forward from there. Recruiting the assistance of a professional team of marketers and researchers would also be a step in the right direction. 

Teamwork matters

Similar to the Rebel Alliance, being able to communicate with your team is another crucial step in reaching your goals. Think about all the time Leia Organa was in command of her team. Much like her, make sure that everyone is always on the same page when it comes to projects. If your team consists of remote workers, then set aside some time for scheduled video conferences. Having consistent in-person meetings on either a weekly, bi-weekly, or monthly basis is another way to help improve on teamwork. In addition, consider some team building exercises in order to help employees become more familiar with and comfortable around each other.  

Be persistent

Remember when Rey never gave up on her belief that Ben Solo is still underneath the Kylo Ren persona? Her persistence saved Ben from himself, showing that despite all of his misgivings, a light in the darkness is all that’s needed to succeed. When pursuing new business leads, be persistent in your search. Although not every lead may turn into either a client or a customer, there will eventually be ones who will work with and support your company. Stakeholders can also be investors and experts within the industry who would be willing to help you achieve your business goals.

Be compassionate

Even before Anakin Skywalker started his training as a Jedi, he was a compassionate individual who helped those in need. We saw this when he risked his life in a racing event in order to help Qui-Gon Jinn and Padmé get to Coruscant. One of his lines was, “Mom, you say the biggest problem in this universe is nobody helps each other.” As a business leader, a little compassion can go a long way. If your company is financially able to do so, then consider donating some proceeds to help others less fortunate. Your company can also participate in charity events in order to support good causes and boost brand awareness and reputation at the same time. 

There is strength in the individual 

When Han Solo decided to return to the fight and clipped Darth Vader’s TIE fighter, he played an important part in the mission of destroying the Death Star. When the Rebels got the shields down in order to help Lando Calrissian, the Rebels were able to destroy the second Death Star. Every member of a team matters, and making sure that they know their significance within a company can help them maintain their high quality of work. Moreover, when employees know that their work has an impact, retention rates would improve along with brand reputation. 

Good business practices involve hope, teamwork, persistence, compassion, and the strength within each individual. These are some of the key building blocks of a successful company that can only be accentuated by the expertise of a professional marketing, research, and creative team. 

Whether you wish to improve on social media, outreach, sales, or any other aspect of your business, the Find Your Audience team is here to help you reach your goals. To receive a thorough consultation and begin taking your business to new heights, contact the team at either 647-479-0688 or

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