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How to Connect with Clients Using Newsletters

No matter what kind of business you run, the ability to connect with your clients is key. This is because newsletters not only inform your clients about your latest business policies, terms and services, as well as other updates, but they can aid in educating others about where your company is headed in the near future. Of course, newsletters also allow your business to connect with clients on a more personal level, which can create a better sense of community and an improved professional relationship. 

There are many ways to go about creating that perfect newsletter that will captivate your clients and help you reach your business goals. In this post, the Find Your Audience team will provide you with some useful tips on how to better connect with your clients using newsletters. 

Mention recent events

One of the best ways to open a conversation through a newsletter is to mention or reference recent events. This not only keeps the content relevant, but also allows your clients to relate your company to it. In order to do this effectively, make sure you have a thorough understanding of the current social climate. This type of information can be gathered through social media platforms such as Twitter and Facebook, as well as newspapers and magazines. Of course, working with a team of experts such as Find Your Audience is also a step in the right direction, as we can provide you with customized, relevant content that fits your brand well. 

Promote new products and services

Newsletters are also a great way to promote your business’ newest products and services. This can be done by including descriptions of them in text, creating a chart that compares the old with the new, or even by encouraging recipients to click a link that leads to a landing page. In addition to promotion, you can educate your clients about the advantages of using your newest products or services as well. There are a plethora of options available, as you can inform them through words in bullet points, videos, or even infographics. 

Educate clients on policy updates

If your company is updating its policies, be they about privacy or hiring, you can inform your clients about them in a newsletter as well. The reasons for such updates can also be iterated in a newsletter in such a way that it targets your clients as opposed to, for example, consumers. Make sure that this type of distributed information is clear and to the point as well, since they are the key to effective communication and mitigating doubts and confusion. Of course, you can encourage newsletter recipients to contact your support team if they have any questions or concerns. 

Encourage meaningful conversations

Newsletters can also be a way to encourage meaningful conversations that take place outside of the inbox. For instance, by adding social media buttons to your company pages on Facebook, Twitter, and LinkedIn, recipients can visit those pages and engage with your business in a different manner. Make sure these social media platforms have engaging material on them as well. Content can be in the form of videos, statistics, or even an interesting question that relates to your business’ industry or product. 

Monitor your newsletter performance

In order to know if your newsletters are working, you can use tools and programs to monitor the performance of your newsletters. In turn, this can help you improve your future newsletters, providing your clients with what they require and want in their inboxes. Key performance indicators (KPIs) can include, for example, how many recipients open the newsletter in the first place, if users click the links provided within the letter, as well as the effect of a newsletter on the amount of leads and sales. 

Be open to learning and adapting

This goes hand-in-hand with monitoring the performance of your newsletters. After you send one out, keep track of how the recipients interact with it. This can be done through a specialized program, feedback surveys, or with the help of a professional marketing research team. Using the insights gained from this, you can change up your strategy, as well as adapt a new one. The willingness to learn is an advantage, as it allows your business to always move forward and grow as a whole. 

Creating the ideal newsletter that benefits your clients and your business can be a challenge. This is especially the case when there are several other aspects to a company that require your utmost attention on a daily basis. At times, trying to juggle every crucial task at once can lead to a pitfall. Marketing partners such as Find Your Audience are, therefore, crucial to the success of your business. Not only is the team focused on research, but the staff members are skilled experts in content creation, business development, marketing, social media, as well as graphic design. 

To begin taking your client newsletter to the next level, be sure to contact the Find Your Audience team at either 647-479-0688 or

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