Social media is a valuable asset to any business that has an online presence. Having accounts on popular platforms such as Twitter, Facebook, and Instagram can also be useful for companies that wish to increase engagement with customers and potential leads. 

However, while creating social media posts is one thing, knowing how to effectively schedule them is another story. In this post, the Find Your Audience team will go over some tips and tricks on how to do just that. 

Firstly, before a business can even start scheduling social media posts, it must have the right accounts. For example, while Snapchat, Instagram, and TikTok may be popular, it does not necessarily mean that the users on such platforms are the same as a company’s target audience. That’s why it’s important to create and claim social media accounts that are relevant to the business in the first place. In order to do this, market research must be conducted by a professional team of experts. 

From the research, important insights such as customer demographics, needs, and online behaviours may be leveraged to define the most effective platforms. Although it is ideal that a company has the same social media handles across accounts, it may not be possible at times. Therefore, it is integral to communicate with experts in order to understand what would be the best way to adapt in terms of branding. 

Of course, timing is everything. Depending on the chosen social media platforms and target audiences, ensure that content gets queued up to be published at optimal times and dates. While a general overview of which times work best on each platform, it may not always be accurate or the case with each unique company. Therefore, consult with specialists who can provide more accurate information based on performance-based results. 

A business should also consider the advantages and disadvantages of the different platforms available for social media publications. There are a lot of options from which to choose, and finding the right one can be challenging. Factors such as cost, ease of use, and automation options all play a role in the selection process. Some social media tools that companies use include Hootsuite, Tweetdeck, and Buffer. Make sure to know the frequency of posts and on what platform they will be on while considering different options as well. 

The type of content matters equally as much. Content in the form of video, text, or images can perform differently depending on the chosen social media platforms. In order to optimize the content created, make sure to know what works best for the business as a whole. 

Ensure that the content reflects the brand as well, since this can help with creating a cohesive and recognizable brand image. To get started with this, work with a professional team of graphic designers, writers, and marketers to figure out what colours, fonts, and images should be posted online.

With the help of social media marketing experts at Find Your Audience, companies can rest assured that content not only gets created, but also scheduled for the right time and posted to the right audience.