How to Leverage Hootsuite for Your Marketing Needs

There are countless social media management platforms out there, and Hootsuite is one of them that can take your business to the next level. Whether your business has a single account on Instagram or multiple ones like Twitter and Facebook, Hootsuite is a useful tool to have when scheduling content. Along with its team management capabilities, the social media management platform allows users to delegate tasks for team members, thereby improving the online customer and client experience.

Social media management tools are one of the most widely used methods that marketing professionals use to create a brand story. In fact, according to a study by Digiday, this these tools accounted for 63% of users worldwide. 

In this post, the Find Your Audience team will share some helpful tips and tricks on how to get started on using Hootsuite and make the most out of it.

Connect your social media accounts

Hootsuite allows a business to connect multiple accounts to the platform, making it easier to create and schedule social media posts. For instance, if you would like to make a post for Twitter, then a connected account allows you to make such a post through Hootsuite itself without having to tab away from the platform. The same goes for Facebook,Instagram, and even LinkedIn. With of your business’ social media accounts and posts in one place, Hootsuite can aid in terms of organization. With the right social media and marketing team, your Hootsuite calendar can be filled with great content on a consistent basis. 

Receive valuable social media analytics

Another tip we would like to share about Hootsuite is that the platform can send your business reports on how well social media posts are doing on a weekly basis. This type of data consists of useful information such as the number of clicks each day, where internet users are finding the posts, as well as inform you about the links that gained the most attention. To leverage this data and incorporate it into your business strategy, thorough market research is required on top of this. This is because coupled with data, insight and expertise allows for customized plans based on your the goals of your company. 

Take advantage of the cross-platform capabilities

Did you know that Hootsuite is also cross-platform? This means it can be used on one’s desktop and mobile devices. This is especially useful for employees who are either working remotely or for business executives who would like to keep track of their social media posts from anywhere and at any time. The ease at which Hootsuite can be downloaded through an Android or iPhone can contribute to the digitalization of your business. Moreover, accessing the social media management platform through desktop all in one place allows you to get the bigger picture of the type of content your company is putting out. 

With the help of the Find Your Audience team, your business can fully leverage what Hootsuite has to offer. This is in addition to content creation services that can drive website traffic, increase sales, as well as increase brand awareness. Find Your Audience is a team of experts who conduct thorough market research and execute performance-based results in order to help businesses reach their goals. 

To contact the team, you can either call 647-479-0688 or email We cannot wait to work with you. 

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