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How to Turn a Unique Idea into a Viable Business Plan

As an entrepreneur, your unique ideas are what fuels your chosen industry as a whole. In addition to providing innovative solutions through unique products and services, your business can be helping consumers and other businesses as well. 

This can be in the form of providing entertainment, management help, or even advertising and marketing services. However, whatever your unique ideas are, turning them into a viable business plan can be a challenge. 

Therefore, the Find Your Audience team will provide some useful advice on turning your ideas into executable plans. 

Define your services

Before turning an idea into a business plan, you should first define the type of services your company can bring to others. Will your company help solve an issue and improve the industry as a whole? Do your products and services cater to a certain target market? What makes your idea unique compared to the competition? Asking yourself these questions is a step in the right direction. Of course, this is coupled with thorough research about an industry and the opportunities and gaps that exist within it. 

Figure out your target market

The demographics of your target market is equally as important. Know your target market, what makes them tick, and what is on the forefront of their minds in order to cater to them. For instance, if you have an idea for developing effective scheduling and management software, then there are a variety of parties that would be interested in the technology. This can encompass dental offices to even contingent workforce programs. 

Connect with key individuals

Another step in turning an idea into a viable plan is to continuously learn more about the chosen industry itself. This means connecting with key individuals and influencers who are experienced with their craft and can provide advice. To get started on this, you can visit a platform such as LinkedIn to find professionals within a field. Another option would be to attend conferences and conventions in order to get a better grasp of who is who and make useful business connections.  

Talk to your target audience

Knowing what your target audience wants is integral to the success of your unique products and services. This is because these individuals are the ones who can provide your business with a steady stream of income. Along with an effective sales funnel, speaking with your potential customers and leads allows you to identify the draw to your products and services in the first place. There is also the opportunity to grow and improve here, as your business strategy may change after figuring out what this particular group of individuals and customer archetypes want the most.

Taking the steps to turn unique ideas into a viable business plan involves countless steps. It can be challenging, however, the Find Your Audience team is ready to help entrepreneurs along the way. Through thorough consultations, market research, and by working closely with clients, Find Your Audience is able to go above and beyond to reach business goals. 

For a customized plan and performance-based results, contact the team at either 

647-479-0688 or

We cannot wait to work with you and be your marketing partner.

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