How to Use Snapchat to Market Your Business
Picture this: you’re going through the Snapchat app and stumble upon an influencer’s post about a new product. The influencer talks about how amazing the item is and why you should “swipe up” for more details.
When you click into the app’s Discover section, you see a sponsored product that piques your interest. You may even encounter a short commercial before exiting the app.
That’s the power of Snapchat advertising and what it can do for your business’ products and services. With approximately 265 million daily active users in Q4 of 2020, Snapchat can be highly beneficial to your company.
In terms of North America, eMarketer predicts that 2021 will reach 93.9 million users. In 2022 and 2023, the forecast is 95.2 million and 96.3 million respectively.
This trend of more and more internet users accessing Snapchat can be leveraged in several ways.
Create a Snapchat Geofilter
Geofilters are exactly what they sound like. They are filters that rely on a user’s location. These special filters can put your business’ name on the map whenever there are visitors and customers within the chosen vicinity. There are a couple of ways to go about geofilters. You can purchase a custom filter either with or without a business account. Purchasing with a business account provides more control and features. To get started, have your marketing team work on the appearance of the filter. The team can also use data to figure out the optimal dates and times to make the filter available to users. Snapchat filters can be submitted 180 days ahead of their launch.
Upload a Sponsored Lens
There are several types of lenses that your business can use to engage with customers. Face Lenses, for example, morph users into something new. This is not limited to only puppies and pandas. Meanwhile, World Lenses helps users reimagine the scenery around them. Your marketing team can bring landmark buildings to life with the addition of rainbows or even Bitmojis. In addition, AR Bars allow users to scan their surroundings and receive useful information. Once a lens is published, your marketing team will be given a unique code and a link. These can then be shared among users.
Purchase a Snapchat Ad
According to a 2017 Murphy Research study, U.S. Snapchat users are 60% more susceptible to impulse buys. These users are not only engaging with the app. They are also ready to purchase items. The use of Snapchat Ads can further encourage this, as your marketing team would be able to leverage consumer data and industry research to create the perfect advertisement. With the addition of Advanced Create workflow, the team can even target specific audiences and bid types. Moreover, Snap Pixel can be used to measure the cross-device performance of advertisements. This means you can see how many users visit your website after they see your Snapchat Ad. This can help your business by driving leads, sales, and subscriptions.
Use Collection Ads
Your business can also take advantage of Collection Ads on Snapchat. This particular format lets your marketing team feature a variety of products and engage Snapchat users to simply tap, shop, and make a purchase. In terms of customization, you can have your creative team work within the specifications that pertain to Collection Ads. This is because there are particular guidelines that must be followed before an advertisement can be approved and published for users. For each Collection Ad, your team of experts would be able to create a key message, a strong call-to-action, and even incorporate an effective use of sound to maintain user engagement.
Deploy Story Ads
Story Ads appear in the Discover section of the Snapchat app. By taking advantage of this feature, your target audience would be able to see the sponsored tile alongside popular content. These stories can be a clever and memorable advertisement for your products. They can also be created using a collection of three to 20 videos or images. There are even different types of campaign objectives that can go with Story Ads. Objectives can involve spreading awareness and engaging users in order to educate consumers and funnel potential leads.
There are several ways to stand out among the competition when it comes to using Snapchat to market your business. The Find Your Audience team is ready to apply our marketing expertise and take your business to the next level.
Ready to discuss Snapchat with us? Give our marketing team a call at 647-479-0688. You can also send us an email at firstname.lastname@example.org.