WhatsApp is a cross-platform messaging application that allows users to communicate with each other through voice chat and text messages. It also lets users share photos, recordings, and other documents. The application can be used as a communication channel for both B2B and B2C businesses. However, in order for businesses to fully leverage WhatsApp, there are several key statistics to take into consideration.
According to eMarketer’s data, the number of worldwide mobile messaging application users reached 2.87 billion in 2021. By the end of 2022, it will be 3 billion and account for 89.7% of smartphone users. As for 2023, it will reach 3.12 users. These mobile messaging applications include WeChat, Facebook Messenger, Line, Snapchat, and, of course, WhatsApp.
Research by Aurora Mobile indicates that between Q3 of 2018 and Q2 of 2019, users in China spent an average of 1.44 hours daily on instant messaging applications. This type of application usage was followed by short-form video that took up 0.63 hours on average. Meanwhile, video-on-demand and general news applications took an average of 0.50 and 0.37 hours respectively.
What does this mean to marketers and businesses worldwide? How a business wishes to leverage the messaging application user base depends on their target audience. Geographically, China is a leader in the amount of mobile messaging users. It should be noted, however, that Brazil, Argentine, India, and Mexico are still in the lead. In 2019, eMarketer data noted that while Canada had a user penetration of 72.3%, the U.S. was at 60.7%.
Given this information on the number of smartphone users worldwide and the popularity of messaging applications, businesses should take the time to learn more about WhatsApp and its communication capabilities.
For one, the WhatsApp Business application was created to help owners of small businesses. In addition to allowing owners to feature their products and services within the application, there are a variety of tools that help improve customer communications.
These capabilities are made possible via the creation of business profiles which contain important details such as website and location addresses, company descriptions, as well as contact information. Business owners can also organize their chats using labels.
If an owner is unable to immediately answer customer concerns or questions, then the automated messaging feature is their friend. These messages can provide an introduction to potential customers and leads, as well as let interested parties know when an owner is available to discuss business or answer questions.
WhatsApp Business API is different to its counterpart because it caters to medium to large businesses. This application puts an emphasis on worldwide communication in a simple and secure way. Similar to WhatsApp Business, this application lets users create profiles that contain vital information for customers.
The messaging tools can also act as a constant communication channel for them, ensuring that their orders have been shipped. Providing important updates can increase customer trust, leading to increased customer loyalty and retention.
When it comes to mobile messaging applications, WhatsApp has a lot of potential if used correctly. Businesses can take full advantage of the application’s capabilities by working with a team of marketing experts.
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