Private Equity & Portfolio Companies​

With Find Your Audience, we turn marketing into a growth lever to generate you more EBITDA.

Deliver on your forecasted growth with our 2 phased approach.

Phase 1 - Pre-Deal

Don’t overpay for your target company. We help you underwrite your target company’s valuation with marketing expertise.

Marketing Due Diligence

  • An assessment of your target company’s marketing capabilities
  • An analysis of marketing capabilities gaps
  • Normalization of the marketing budget and expense line items

Market Analysis

  • An assessment of your target company’s total addressable market
  • Competitive landscape review
  • Category benefit analysis / value prop review
Learn more

Phase 2 - Post-Deal​

Create marketing momentum from Day 1. We help you plan, identify, and execute marketing activities to drive value creation.​

100 Day Plan – FYA’s Value Creation Framework

  • Where are you today?
  • Where are you going?
  • How are you going to get there?
  • What is it going to take to get there?
  • Demand Generation
  • Marketing Technology Stack
  • Product Development
  • Marketing Workflows
  • On-going marketing operations & sales enablement support
  • Marketing Budget
  • People & Organizational Assessment / Recruiting

What does an engagement with you look like?

Shared

We'll act as your shared marketing resource

FYA acts as a shared central marketing function and is accessible amongst all your portfolio companies.

Costs are distributed amongst the portfolio companies

 

Shared with Direction

We'll act as your shared marketing resource but with directed initiatives

FYA acts as a central marketing function and focuses on PE directed initiatives directed at specific portfolio companies.

Costs are shared with the target portfolio company

Preferred Vendor

We deliver economies of scale and your portfolio company’s benefit from a volume agreement.

FYA’s solutions are pre-negotiated with you and any of your portfolio companies can engage with us at their own discretion.

Solutions that PE Firms choose
Post-Deal:

2-Tier

Enhance

A solution designed to support your existing resources. FYA delivers you access to a dedicated marketing manager and access to our tactical resources.

Learn more

3-Tier

Drive

A bolt-on marketing department, that gives you access to a fractional CMO, a dedicated marketing manager and access to our tactical resources.

Learn more

What our clients say about us

Working with Find Your Audience has been a refreshing experience because of Nathan and his dedicated team. They offer a well-rounded approach that delivers deep and insightful marketing and specifically, SEO knowledge. FYA's communication with myself and my team is consistent, clear and transparent and they continue to deliver what they have promised. I enjoy working with FYA and would recommend them for any company interested in starting a marketing conversation
Edward Stephen - FirmexSenior Director, Marketing
Edward Stephen - Firmex
Working with Find Your Audience has helped refine and identify strengths to apply to our marketing strategy and clarify our sales messaging. They have also done a great job understanding our culture and collaborating as a team. We currently still work with Nathan and his team.
Kris Calder - NowPac / OrdergridCEO / President
Kris Calder - NowPac / Ordergrid
Nathan’s team and The Captain’s Boil work closely—we consider them the core of our marketing functions. They have helped us refresh our marketing strategy which has positively impacted our brand nationally. We’re excited to continue our relationship with Find Your Audience as our marketing strategist and digital agency
Andy Huang - The Captain's BoilChief Operating Officer
Andy Huang - The Captain's Boil
His dedication, work ethic, and commitment make him a valued addition to any team, and I recommend his services without hesitation
David Westgate - InipixonSenior Director
David Westgate - Inipixon
I highly recommend Nathan for any company’s strategy, business development, or general operational management needs
Richard Izzo - ChartboostCEO
Richard Izzo - Chartboost
Their hands-on experience and understanding of finance, accounting, operations, and marketing and sales makes their solutions uniquely realistic. I'd highly recommend Nathan to any business that is seeking a fresh perspective
Antonio Millares - 3x9 DesignCo-Founder
Antonio Millares - 3x9 Design
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Download our case study

How the FYA process helped a private equity’s portfolio company grow 80% in revenue.