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Relationship Marketing and Management Strategies that Benefit Your Business

When you think about good brand reputation, collaborations, and business referrals, relationship building may not be the first thing that comes to mind. However, relationship marketing nonetheless plays an important role in getting these opportunities in the first place. The technique can help a company grow in terms of more clients, customers, revenue, as well as improve consumer loyalty and brand awareness. There are several benefits thanks to what is essentially the ability of business leaders to develop, foster, and maintain relationships with others. 

Long-term and beneficial business relationships can begin with simple introductions. These may occur through a mutual connection, a LinkedIn message, or even an industry-related event such as an expo or convention. When business leaders participate in such events, they should already have their pitches and business cards ready. Seizing new opportunities whenever possible gives a company the competitive edge it needs to grow in terms of brand recognition and business deals. 

When it comes to LinkedIn introductions, don’t be afraid to send a message and introduce yourself, either. Start by informing the recipient about who you are, what your role is, as well as your area of expertise. By providing enough context to a lead that your company wishes to work with, you would be able to have a more effective conversation. 

The same relationship marketing strategy can be used on other online platforms such as Twitter and Instagram. For Twitter, you may use the “@” function in order to tag a potential lead. If applicable, you may also send a direct message to the recipient with the necessary information needed in order for them to formulate a response. Using hashtags and participating in industry-specific or event-specific conversations may also occur on twitter. In this context, make sure the content and replies being published are related to the trending topic. 

As for Instagram, it is a useful social media platform to find and connect with influencers. Since these individuals have their own audiences that your business may wish to connect with, you begin building consumer relationships through the influencers they follow. Consider reaching out to the influencers via direct messages, email, or their stated and preferred method of communication. If an influencer wishes to test out products or services before promoting your business, then that should be part of the marketing strategy as well. Don’t forget to check up on these individuals to get feedback and statistics.

Of course, your business may also use automation as part of the relationship marketing strategy. This can involve automated emails that are customized in order to make recipients feel welcomed and remembered. Work with a team of experts in order to figure out which personalization efforts would work best for your company as well. 

Finally, there is nothing more fantastic and memorable than stellar customer service. Ensure that your business’ customer service or external communications team is well-trained when it comes to communicating professionally and appropriately with customers. By addressing concerns, answering questions, asking for feedback, and maintaining steady engagement with customers, your company will continue to be at the forefront of their minds. 

For more information on how to take relationship marketing and management to the next level, be sure to contact the Find Your Audience team at either 647-479-0688 or

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