If you are an entrepreneur who is just starting your own business, then funding may be a tough hurdle to initially jump over.
However, equipped with an entrepreneurial spirit and the tips and strategies that you can deploy, you will nonetheless be moving in the right direction. To help you with this, the Find Your Audience team has gathered 10 useful business tips on how to conduct marketing without a budget.
- Create social media accounts
First and foremost, create all the necessary social media accounts you require to later authenticate your brand down the line. There are several platforms that allow you to create an account for free. These include Twitter, Facebook, Instagram, Snapchat, and even TikTok. Make sure to stay consistent in your account handles and names, as they can help leads find and contact you more easily.
- Use the power of LinkedIn
This goes hand-in-hand with making social media accounts. Create a professional LinkedIn page and complete your profile, detailing your credentials, history, as well as past projects with which you were involved. As a professional network, LinkedIn is a great place to begin making connections to influencers within your industry and target market.
- Promote user-generated content
If you are in need of content, one option is to ask for user-generated material. Don’t forget to promote the content once it gets published as well. When users create content in collaboration with your brand, they can share it with their own networks, thereby increasing brand awareness and piquing the interest of potential leads and investors.
- Interact with your community
Interacting and engaging with your current communities is another way to get the word about your business and brand out there. Not only will you be enjoying your time with like-minded individuals, but you also get the opportunity to network within your comfort zone. You can attend or participate in community events to meet up with current friends and new people.
- Connect with influencers
Connect with influencers by building meaningful and lasting relationships with them. This can be done by genuinely supporting their work from the very beginning. Don’t be afraid to tactfully send them a message about brand promotions once you’ve made a connection with them. Some influencers would be happy to get the name of your brand out there if they believe in your company’s vision.
- Post on social media
Once you have created the necessary social media accounts, make sure to publish posts on them. If you are pressed for time or would like to be more organized with when to post, you can use free social media scheduling platforms such as Hootsuite and TweetDeck, which allow for a certain amount of posts to be put in a queue.
- Increase follower engagement
Posting is important, but so is increasing the engagement rate on your business’ social media platforms. You can reply to posts, answer questions, as well as comment on shared content to allow others to take notice of your social media presence. Be sure to think about the way your brand is interacting with others on these platforms as well, as it can have a profound impact on its image.
- Create online directory listings
Further develop your online presence by creating online listings for your brand. Make sure that the information you put out on these directories are consistent, accurate, and up-to-date. This is especially important when potential leads wish to contact you for business-related purposes.
- Go over your SEO strategy
For others to find you online, you need an effective search engine optimization (SEO) strategy. To get started on this, think about keywords that you want your target market or audience to use when searching for the products and services your business can provide them. In addition to using keywords, SEO can involve backlinking and even creating your own blog.
- Post as a guest
Another way to showcase your brand’s legitimacy and your own expertise in the field is to make a guest post on an already established blog or news organization. Not only will the readership get to learn about your company, but some of them may be interested in helping you with funding or working with your brand to help achieve its goals.
Starting a business without a set marketing budget can be tough. However, there are a plethora of ways to overcome this. With dedication, persistence, as well as willingness to learn, grow, and improve your business, you will be headed in the right direction.
For more marketing advice and business strategies, as well as customized and advanced plans, be sure to contact the Find Your Audience team at either 647-479-0688 or firstname.lastname@example.org.