Earlier, we wrote an article on how to generate online hype for your startup business. However, there exists a more traditional way of marketing and advertising as well. For instance, at times, reading information on a hardcopy of a newspaper can just be as effective as reading one online. Therefore, in this week’s post, our team has compiled a list of ways that you can hype up your startup offline.
- Host an event
One sure-fire way to generate hype around the products and services of your startup business would be to host an event. Such an event can entail key individuals and stakeholders of your company, as well as interested guests such as influencers and media. These events are great because they can generate conversations and discussions about what your business brings to the industry and its consumers. They help put your startup within context and on the map.
- Purchase a newspaper advertisement
Of course, if your target audience is known to be readers of the traditional newspaper, then don’t be afraid to purchase an advertisement in it. For example, these types of campaigns can even consist of a full page of your product or service. A great advertisement would be able to grab the attention of readers and put your company at the forefront of their minds.
- Send out pamphlets
Much like newspapers, pamphlets can offer a bunch of useful information for readers. Consider creating them and sending them out to different neighborhoods. Make sure to conduct thorough market research on such neighbourhoods as well. This is to ensure that your readers would be interested in your company in the first place.
- Attend a convention
If your startup business is part of a large industry, then don’t be afraid to consider getting a booth or table at a convention. That way, attendees who pass by your station would be able to ask questions and receive answers about your business in-person. Conventions are also a fantastic way to network with other like-minded people.
- Participate in a panel discussion
Similar to attending a convention, you can also share your experience and expertise about your product with others through a panel discussion. Be prepared to answer questions that any guest may have about your startup as well. Such guests may not only be enthusiasts, but also your future investors and customers as well.
6. Hand out your business cards
When you’re either attending an event or having a business-related conversation with someone, don’t forget to have your business cards ready. Make sure that your cards have the name of your business on it, the contact information, as well as any social media handles if deemed necessary. This way, after a conversation, the other person will have a way to easily remember you and reach out to you in the near future.
- Engage with the community
If your startup business’ target audience is part of a community, then engage with that community as well. This can be done by sponsoring events, requesting a booth at an event to inform and educate others about your products or services, as well as listing your business on a pamphlet that every attendee will receive at the event.
- Advertise on a billboard
Generating hype offline can also be done by renting a billboard. However, it is important to make sure that your advertisement is eye-catching and memorable while giving your target audience all the required information. Others can encounter your billboard advertisement while they are either driving or walking by, so make sure you have professional designs who know how to make a great first impression.
- Get on the radio
As drivers think about memorable billboard advertisements that they’ve encountered, they may also be listening to their favourite radio stations. Work with a radio station in order to come up with the times and dates of when your audio advertisement will play to your target audience. In order to make a commercial memorable, consult with a team of professionals who can write great content for listeners.
- Create a television commercial
There is also the classic television commercial that can help generate offline hype for your products and services. When creating a commercial, make sure that it is high-quality in terms of production. This would ensure that your business can be set apart from others. Additionally, you can receive valuable market research information by working with Find Your Audience in order to determine the best time slots for your advertisement.
For more information on how to take your business to the next level using effective offline practices, contact either 647-479-0688 or firstname.lastname@example.org.