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Why Micro-influencers Fuel a Winning Marketing Strategy

Think about a time when you bought something just because someone you trust said it was either a good product or service. It’s okay. You’re a busy person and sometimes, researching absolutely everything about an item just doesn’t make sense.

Shortcuts are useful. Hearing someone you trust rave about either a product or a service is quite common these days — especially on the internet. In fact, according to research conducted by the Keller Fay Group and Experticity, 82% of consumers are likely to purchase something if a micro-influencer recommends it.


That’s why it’s a no-brainer to get your business involved in an effective micro-influencer marketing strategy. This type of strategy can come in many forms like a review, a retweet, a blog post, or getting micro-influencers to make posts within their own tight-knit communities.


Micro-influencers also give you more bang for your buck. According to a study about Instagram by Markerly, the number of comments and likes from followers decreases as the number of followers and influencers increase. The study also found that Instagram users who have fewer than 1,000 followers get likes 8% of the time. Meanwhile, users who have between 1,000 and 10,000 followers get likes at a 4% rate.

The rate of likes for those with a follower count of 10,000 to 100,000 is 2.4%. As for those with 1 to 10 million followers? Even less likes at a rate of 1.6%.

The number of comments Instagram influencers follows a similar curve. In fact, people with a follower of less than 1,000 get comments on their posts 0.5% of the time. This is in comparison to Instagram stars with over 10 million followers who have a 0.04% comment rate. Crunching the numbers, that’s about a 13x difference.

The sweet spot? Micro-influencers who are in the 10,000 to 100,000 range when it comes to followers. This is because these followers are more engaged with an influencer in terms of what they do. This shows through their genuine likes and comments.

This also means that the followers of these micro-influencers are of a certain target audience. If, say, an influencer is part of the esports industry. The influencer has their own cult-like following who would trust them over major celebrities who would just suddenly jump into esports while having never been part of the actual community itself.



Leveraging this authenticity between a micro-influencer and their audience is, therefore, something that any business should think about. Several questions come to mind — Where and how do I start? How do I contact these influencers? What do I offer them that would entice them to share my products and services? How can I keep track of the performance? What can I do to make sure an influencer’s followers are real people?

Find Your Audience are experts in these areas, as the team has worked with micro-influencers from around the world. When working with clients, the Find Your Audience team scopes out the competition, target actual micro-influencers who don’t have bots as their followers, and work with client budgets to help them save on marketing costs and ultimately benefit the bottom line.

Ready to take out the competition and let the real MVPs help drive the success of your business? Contact the Find Your Audience team by shooting them a message at or hitting them up at 647-479-0688.

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