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Why Mobile Optimization is Important for Your Marketing Strategy

Like any busy business executive, you’re always on-the-go. This can be because of a business meeting, a conference, or an important networking event. Regardless of the occasion, you’re most likely always on your phone.

In this day and age, especially with the acceleration of technological advances, getting information through one’s phone is commonplace. In fact, according to a study conducted by Statista, worldwide mobile phone traffic pertains to 52.2% in 2018. This is an increase from the previous year’s 50.3%.

Since mobile websites account for over half of the world’s web traffic, it’s a no-brainer that you should optimize your business’ website for mobile users. Doing so would not only make your website more accessible to potential clients and customers, but also show that you’re at the forefront of digitalization. Potential leads would then not simply click away upon seeing a mess and take their business elsewhere.

 

Shopping on a mobile phone

Your business’ mobile website should have text that can be read easily, buttons that look aesthetically pleasing and links that actually work. One way to check whether or not your website is user-friendly to mobile users is to run it through the Mobile-Friendly Test.

When you enter your website’s address into this tool, it will analyze your pages, give you a screenshot of what it looks like on mobile, the HTML code of the rendered page and even provide you with a detailed list of pages that have loading issues. Once these issues are better identified by your web design and development team, they can then take the next steps to improve the user experience.

 

Mobile optimization statistics

If you run more of a local business, having a website that is easily accessible and friendly to phone users is just as important. According to Junto’s SEO research, 61% of people make sure to conduct online research about a product before deciding whether or not to make a purchase.

The research also found that 78% of mobile searches are based on location results in offline purchases. Making sure that your business’ contact information is made easily available on mobile is, therefore, crucial to the bottom line.

 

Find Your Audience prides itself in its social media services, optimization of SEO, ability to effectively audit and connect with influencers, as well as its media buying services.

The Find Your Audience team is also experienced when it comes to website design, graphics, and content writing. To make sure that your website’s content and appearance are up to par, either give the team a call at 647-479-0688 or send them an email at hi@findyouraudience.online.

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