In May 2020, Facebook launched a new program called Facebook Shops, allowing small businesses to take advantage of the digital realm in the context of the coronavirus (COVID-19) pandemic.
The announcement noted that small businesses are struggling due to stores being closed and the need to make the transition to ecommerce. Therefore, the goal of Facebook Shops is to help these companies achieve their revenue goals through a seamless online shopping experience and presence.
“We want to give people a place to experience the joy of shopping versus the chore of buying,” the announcement stated. “And we want to help small businesses adapt and make it easier for people to discover and shop for things they love.”
According to the introductory post, opening a Facebook Shop is easy. In addition to business owners getting to select the times they would like to feature in their online catalogue, they also have the opportunity to customize the appearance and aesthetics of their digital store. This can be done via a cover image and different colour schemes.
As for the shoppers themselves, they can easily access these online stores via either a company’s Instagram profile or Facebook Page. There is also the option to discover a business through advertisements and stories. Once a customer enters the digital store, they can look through different products, save them, as well as place orders.
Small businesses can also take advantage of the messaging capabilities of Facebook Shops. For example, if a customer has a question about a product, then they can send a message to the business using Messenger, Instagram Direct, or even WhatsApp. In addition to receiving answers to questions, shoppers may also get information pertaining to tracking and other forms of support.
Business owners who wish to get started with Facebook Shops can do so by visiting this website.
Of course, the Find Your Audience team is also here to help entrepreneurs make the most out of their online stores. Through market research, social media campaigns, content creation, and graphic design services, Find Your Audience can help make one’s business stand out against the competition.
To get started on taking your company to the next level, contact the team at either 647-479-0688 or firstname.lastname@example.org.