Marketing meetings are an essential part of any business, as they allow key stakeholders to have conversations about upcoming campaigns, brainstorm ideas, and decide where the company is headed in the future. Sometimes, however, meetings can run longer than usual, miss their mark on business objectives, and even be not engaging enough for its participants. This results in not only wasted time, but also wasted resources that could have otherwise been used for other important company needs.
In order to facilitate effective marketing meetings, consider the following tips and tricks that the Find Your Audience has gathered for your perusal.
Plan ahead of time
One of the simplest ways to ensure an effective marketing meeting is to plan ahead of time. This means deciding the time and date for the event, letting all participants know the venue, as well as briefing others about the meeting’s objectives.
Invite the key stakeholders
Don’t forget to invite the key participants whose presence are integral to the meeting itself. These invitations can be in the form of email reminders as the meeting time approaches as well. Automation tools may also be used to make reminding others easier.
Create an agenda
Make sure that in each meeting, an agenda is passed around. This ensures that everyone is on the same page in terms of discussion topics. Having an agenda also helps with organizing the conversation in such a way that the meeting goal will be met by the end of the discussion.
Appoint a host
Similar to a discussion panel, it can be very useful to appoint a host for a meeting. This individual would be responsible for making sure that the discussion is on track. A host can also have the power to lead the conversation.
Book a private meeting room
If a company is having a private meeting, then it also makes sense to have the conversation in private. This is especially important when it comes to communicating with others digitally. Make sure that all involved parties know the password to the virtual meeting room as well.
Use clear communication
A common hold up for a marketing meeting is when a participant is running late. They may have forgotten about the meeting or have trouble figuring out how to access either the on-site or virtual location. Create instructions that are easy to understand and follow in order to help mitigate any mishaps ahead of time.
Encourage good attendance
This goes hand-in-hand with being able to communicate effectively with the participants of a meeting. Foster good attendance by using automation tools to notify individuals about their upcoming events ahead of time. Inform others that their presence is a key part of the meeting as well.
Turn on the camera
When it comes to virtual meetings, talking to an icon isn’t the best way to foster friendlier and better communication skills. Instead, encourage participants to turn on their web cameras so that they can see each other’s faces. Individuals are able to connect better with each other by putting a face to a name.
Although it may seem tempting to multitask while attending a virtual meeting, doing so can lead to a lack of focus on the subject at hand. Therefore, before any meeting, turn off any distracting applications that may hinder participation. If necessary, then don’t forget to log out of social media platforms.
Use the mute button
When it’s not a certain participant’s time to contribute to the marketing meeting, ensure that they know how to mute themselves. This prevents any extra background noise to be present, leading to a more professional meeting where everyone can be heard clearly.
For more information on how to take one’s business to the next level, be sure to contact the Find Your Audience team at either 647-479-0688 or firstname.lastname@example.org.