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What is the Gig Economy and How Does it Help Businesses?

The gig economy involves a workforce composed of freelancers, short-term contract workers, as well as temporary employees. 

These individuals do not permanently work for one organization, however they can enter into formal arrangements with ones that require on-demand services.There are a variety of reasons why individuals may wish to enter the gig economy. 

The gig economy allows for greater flexibility

Firstly freelance and short-term contract work allows for greater flexibility. This means these workers have the ability to create content from the comfort of their preferred locations such as from home, the library, or even outdoors. Flexibility also means that individuals get to select which projects they wish to work on. If, for instance, a freelancer wishes to do part-time work on top of gigs, this can be done as well. On the employer’s side of the spectrum, they can have significant cost savings by hiring a freelancer for a few months out of the year to produce any necessary material required. Having a roster of freelancers can aid in the matter as well, since the type of content and creative materials being produced can vary from industry to industry. 

The gig economy saves time and resources

The gig economy saves time and resources for both the contract workers and the businesses for which they work. This is because since gig economy workers can choose which projects they would like to work on, they can better manage their time to get a variety of jobs done. On the business side, hiring a bunch of new employees can be costly in terms of time and resources due to the need to continuously vet, source, and recruit potential candidates. This is only in addition to using precious time to conduct interviews and train new hires. With the help of professional contract workers, a business is able to bypass these steps, as the worker already has the skills and experience required to get the job done without further training. 

The gig economy allows creativity to flourish

Individuals working in the gig economy also have a greater control over their work. This level of independence can aid in boosting their productivity without having someone constantly looking over their shoulders. In addition, the gig economy encompasses a plethora of jobs to explore, allowing freelancers to keep their work interesting and allowing them to be more creative in their work. These factors not only help increase the quality of their work, but also helps their clients thrive when it comes to providing high-quality material and results.

The gig economy helps save on costs

The gig economy helps save on costs for both the freelancers and businesses. This is because for those doing remote work, there isn’t a need to travel to a location on a daily basis. The bypass of a long commute saves on travel costs, as well as company expenses if the company pays for employee transportation. In addition, a business can save on equipment costs, as extra computers, laptops, and other necessary accessories do not need to be provided to freelancers who have their own tools. Of course, a business does not need to create a new office space for a remote worker, thereby saving on renovation and rental costs as well. 

The gig economy is a workforce that can get a job done right and get it done quickly while maintaining a certain level of quality. Benefits of the gig economy apply to both the workers and the business owners. More flexibility is achieved, more time is saved, creativity gets to flourish, and cost savings get increased through this type of workforce, allowing all parties to thrive and reach their goals. 

Find Your Audience is also here to help businesses reach their full potential. Be it through social media campaigns, providing written and creative content, or connecting companies with professionals to get the job done right the first time around, Find Your Audience is ready to hit the ground running. 

To start taking your business to the next level, contact either 647-479-0688 or

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