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Why Your Business Needs an Online Presence

As a business owner, making sure your company has an online presence is an important part of long-term success. When a potential lead, client, or customers searches for the name of your company, its products, or its services, they would often go online to do so. In addition, having an online presence can help the aforementioned individuals find the information they need in order to contact your company or customer service agents should they have any comments, suggestions, or business proposals. 

There are several ways to go about developing an effective online presence for your business, and one of them would be to first establish your social media pages. This can encompass accounts on social media platforms such as Twitter, Facebook, Instagram, or LinkedIn. Of course, other platforms such as TikTok and Snapchat may also be utilized if they suit the nature and goal of your business’ marketing campaigns. 

When creating these social media handles, make sure that they are consistent with your brand and image. In other words, this means that the team members in control of these pages should push out content that is indicative of your brand’s image. 

Having an effective brand book would be a step in the right direction in this regard. Such a piece of media would not only set a standard on what types of images should be used to represent your company, but also they type of written vernacular when it comes to communicating with your customers and clients online. 

Figuring out what would work best for your company requires thorough market research and a deep understanding of your followers. The Find Your Audience team can aid in this regard, as well as help develop customized social media plans and advice on a consistent code of conduct in order to leverage this type of information. 

An online presence does not only pertain to social media pages, either. Having your own company website along with attractive product or service landing pages is just as important. These pages should let visitors know what your business has to offer them, as well as the next steps in terms of who to contact and what to do should customers wish to make an online purchase. 

Work with a team of professionals to create a customized website that encompasses key information one each different page. Website building and design services offered by Find Your Audience, for example, include customized graphics, layouts, and content. 

Don’t forget the importance of making your website mobile-friendly. This is only in addition to making sure it loads quickly enough in order to mitigate high bounce rates and lost business. Moreover, the use of search engine optimization (SEO) can take your business’ online presence to the next level. 

To begin creating an effective and memorable online presence for your business, contact the Find Your Audience team at either 647-479-0688 or hi@findyouraudience.online.

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